Swissair was once again unapologetically Swiss. Cuckoo Clocks Why buy your clock from We have competitive prices We service what we sell, over 25 years experience. Bernard with a barrel of brandy around its neck. Their first campaign, in 1972, featured a St. Quartz cuckoo clocks are equipped with a sensor that turns off cuckoo sound at night, making it less likely to disturb you. Rosenfeld, Sirowitz held onto the account for only two years, then lost it to Waring & La Rosa. The benefits of Quartz Cuckoo Clocks are appealing, very less maintenance required usually a simple change of batteries. The pendulum between cuckoo clocks and bikinis swung quickly. It was designed to shock you out of whatever preconceived notions you might have about Switzerland. Trellis Cuckoo Clock with 8 Day Movement Sternreiter 8224 1,254.00 878.00 Add to cart 30 Off Carved Bone Cuckoo Clock with 8 Day Movement Sternreiter 8226N 1,525.00 1,068. Ron Rosenfeld and Len Sirowitz had been at the heart of advertising’s “creative revolution” for more than a decade at DDB, and this ad has all the hallmarks of DDB’s style. It’s fair to say that ad, with its bikini-clad blonde and its banner headline proclaiming that “Heidi lied,” was as much an ad for the new agency as it was for Swissair. And in their first ad, for any client, ever, they turned the cuckoo clocks on their heads. In 1970, the founder of Interpublic, Marion Harper, teamed up with two creatives from Doyle Dane Bernbach to found Harper Rosenfeld Sirowitz (or Rosenfeld, Sirowitz & Harper - the order of the principals in the name seems to have shifted over time.) Their first account was Swissair. It’s almost as if Egyptair chose King Tut as its spokesman, or as if Air Canada were fronted by Dudley Do-Right. This campaign, and its Helvetian heroine, belong firmly to the cuckoo clock school. Listen: Swissair: “Your Daughter's Wedding” At the end of every spot, an innocent child said, “Heidi wouldn’t lie.” Here’s an example of one of the spots: Instead, this music was used in radio and possibly television advertising as a bed for a male voiceover that made promises about Swissair service. It may be a little misleading to consider the music featured here a “jingle.” It didn’t really have lyrics. ![]() All of the campaign’s print advertising features the same illustration of Heidi cuddling her goat and the slogan “Heidi wouldn’t lie.” She was played by Shirley Temple in the 1937 movie. The star of the campaign is Heidi, the orphaned child from Johanna Spyri’s novels. But this campaign - aimed mostly at leisure travelers - embraced Swissair’s Swiss-ness.Īccording to James Marshutz, then the manager of Campbell-Ewald’s New York office, Americans perceived the Swiss as “ quiet, efficient, pleasant, straightforward, science-oriented and mostly honest.” So when C-E created a new campaign for Swissair, they made it Swiss to the point of caricature. Place Made Germany Measurements 21h x 14l x 10.5w cm Object Type Clocks Rights All rights reserved This object is from Te Kiti Museum and Gallery Tags Include tags such as place names, people, dates, events and colours. ![]() Airlines today tend to portray a certain neutral, international cosmopolitanism to appeal to global business travelers. Cuckoo Clock About this object This is a colour ornate wooden cuckoo clock with Roman numerals and white hands. You probably weren’t merely flying through it. If you flew Swissair in 1967, you were either flying to Switzerland or from Switzerland. Amazon.in: CUCKOO - Wall Clocks / Clocks: Home & Kitchen 1-24 of 613 results RESULTS Price and other details may vary based on product size and colour. This campaign comes from a time before most airlines aspired to global networks. This is the story of how one airline went from cuckoo clocks to bikinis and back again. Bikinis turn national stereotypes on their ears. Everyone knows Switzerland has cuckoo clocks. Witness a cuckhoo clock announce bedtime.īe within 10 blocks when a Cuckoo Clock or Mysterious Cuckoo Clock chimes at dusk.If you sell a country, you have two choices: bikinis or cuckoo clocks.Ĭuckoo clocks are expected. Smoke particles and a hissing sound will be emitted before the clock explodes with the same power as a single block of tnt, about ~3 blocks. When powered, at noon the clock will chime, and a creeper figurine will rapidly pop in and out of the clock. The Mysterious Cuckoo Clock is an easter egg.
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